No matter how much a website is professionally designed, without a decent, optimized and strategic contextual structure, it cannot attract the desired audience. In fact, the graphic design is just an outlook of the website, but the content is what determines its value.
Content marketing is a form of online marketing which helps maintain the existing audience along with acquiring new ones through creation and publishment of content. This content can be in the forms of articles, images, analytical news, videos, E-books, infographics, case studies, Q&A’s and so on. Content marketing is based on the assumption that when a business provides its audience with permanent, valuable, unique and non-contradictory information, it will create a sense of trust and loyalty in the audience who will further convert to customers.