Today the use of cellphones is increasingly high across the world, and most people are using smartphones which sport many more sophisticated features than calling and messaging. In our country the use of smartphones and mobile internet is also on the rise, and the internet consumption through phones is about to take the lead against the consumption of personal computers. This has led to the emergence of a new form of online marketing called “the mobile marketing”.
Mobile marketing provides businesses with wide variety of features and new aspects of marketing. Smartphone is a mobile device which makes accessing the audience easier than ever. It has different communicational tools and can provide more accurate geographical and temporal information of the users. Considering the advantages of mobile marketing, companies and organization who refuse to conduct this kind of marketing will not be successful in their current business world.
There are different methods of mobile marketing which can deliver extraordinary results if chosen and conducted correctly.