Social Media Marketing
Today the social media are manifestations of people in the online world. These media are user-based and have the highest numbers of users and the highest amount of content creation. Businesses have always sought users’ attentions and the social media provides the perfect context to attract them.
Social media marketing is a form of online marketing which uses the social media to create marketing connections and branding. The science of social media marketing develops the marketing strategy that is to be used in such media according to the structure, functions and purposes of that media.